HOW I CAN HELP
Be found.
Build a better business.
SEO and e-commerce are at the heart of my work. I also build websites, run campaigns and connect the data behind your digital growth.
Make your brand easier to find.
Technical audits, keyword research and on-page improvements that give your website stronger search foundations.
Manage and grow your online store.
Product catalogs, flash sales and promotional campaigns, backed by ongoing store management and a clear, conversion-focused shopping experience.
Build your digital presence.
Responsive websites, landing pages and online stores built around your brand, your audience and a clear next step.
Reach the right people.
Search and social advertising, campaign coordination and performance tracking to support your next launch or promotion.
Turn attention into conversations.
Targeted email and WhatsApp campaigns, newsletters and CRM workflows that keep leads organized and follow-ups connected.
Know what’s working.
GA4, Tag Manager and Pixel implementation to measure behavior and conversions, plus AI-assisted tools that make everyday work clearer.
A website, a campaign, or a connected strategy.
Let’s start with what your business needs.
MY TOOLKIT
The right tools.
A thoughtful approach.
A connected toolkit for building websites, measuring performance and reaching people through search, ads, email and WhatsApp.
WordPress
Website management & development
Elementor
Responsive landing pages
Shopify
Online store management
WooCommerce
WordPress commerce
Google Analytics 4
Behavior & conversion measurement
Tag Manager
Events & tracking implementation
Meta Pixel
Conversion events & retargeting
Search Console
Search visibility & indexing
Semrush
Keyword research & site audits
Screaming Frog
Technical crawling & SEO audits
Google Ads
Search & campaign performance
Meta Ads
Facebook & Instagram campaigns
LinkedIn Ads
Professional audience targeting
Bitrix24
Lead pipelines & email campaigns
WATI
WhatsApp marketing campaigns
Mailjet
Email campaigns & newsletters
HubSpot
CRM & marketing automation
Canva
Campaign visuals & presentations
Figma
Interfaces & visual systems
Illustrator
Vector design & brand assets
ChatGPT
Ideation, analysis & AI-assisted building
Claude
Writing, reasoning & development
Manus
Research & AI-powered workflows
SELECTED WORK
Digital presence.
Real-world impact.
Websites, commerce and marketing foundations. A selection of the brands I’ve helped bring forward.
PERSONAL PROJECT
Ideas into tools.
Meet Firas Finance.
A local application for managing accounts, expenses and savings, and creating automatic, detailed invoices for my clients.
Good day, Firas.
THE PERSON BEHIND THE WORK
Curiosity drives me.
Details define me.
A LITTLE PERSONALITY. A LOT OF STRATEGY.
Connecting creativity
with measurable growth.
I’m an SEO and e-commerce specialist with a wider digital marketing toolkit, connecting websites, search, campaigns and analytics. I build clear digital experiences, then connect the tracking and automation that help them work harder.
My experience spans telecom, real estate, automotive startups and independent brands. I care about the details visitors feel and the data that helps a business move forward.
ESPRIT School of Business · 2022-2024
Native · Bilingual · Proficient
THE JOURNEY SO FAR
Tunis, Tunisia
- Launched the WordPress and Elementor website and its SEO structure.
- Implemented GTM, GA4 and Meta Pixel to measure user behavior.
- Supported the app launch strategy, content marketing and marketing interns.
Tunis, Tunisia
- Managed products, flash sales and promotional campaigns across the e-commerce platform.
- Audited technical and on-page SEO and coordinated website fixes.
- Coordinated campaign assets and evaluated results using UTM tracking.
Tunis, Tunisia
- Improved Xelero and client websites through SEO audits and technical corrections.
- Configured GA4, GTM and event monitoring for client websites.
- Collaborated with developers and designers on performance and user experience.
LET’S TALK
A good conversation.
A great beginning.
Need to build your digital presence or launch your online store? Have search visibility to improve, an existing store to grow, or a campaign to run? Let’s find the next step together.
Firas Boufaden